Swinley Bike Hub Privacy Policy

At Swinley Bike Hub, we are committed to protecting our customer's privacy and the personal data which you entrust to us. Please take the time to review this privacy statement which explains the types of information we collect and how we use it, and your data protection rights. Swinley Bike Hub Limited (“Swinley Bike Hub”, “we” or “us”) is the data controller of the personal data collected by Swinley Bike Hub: (1) via or in connection with swinleybikehub.com and (2) when you visit our store; Swinley Bike Hub.

What personal data does Swinley Bike Hub collect?

We collect personal data from you when you provide it to us directly (including when you visit our stores) and through your use of swinleybikehub.com. This information includes:

  • Information you provide to us when you use Swinleybikehub.com for hiring a bike and when shopping online at our online store (e.g. your name and contact details);
  • Information collected automatically, using cookies and other similar tracking technologies, when you use Swinleybikehub.com (e.g. which pages you viewed and whether you clicked on a link in one of our email updates);
  • Information we collect from you if you visit and / or shop in one of our stores (e.g. if you ask for a digital receipt, apply for a store account, join our loyalty reward program or join our mailing list in-store);
  • Transaction and billing information, if you make any purchases (e.g. credit/debit card details and delivery information);
  • Records of your interactions with us (e.g. if you ask us a question, contact our customer service team or interact with us on social media);
  • Information you provide to us when you make an appointment with us or other booking;
  • Information you provide to us when you enter a competition, promotion or giveaway; and
  • Information you provide when you purchase a Swinley Bike Hub gift card

We may also collect information about the device you use to access Swinleybikehub.com.

How does Swinley Bike Hub use this personal data?

Depending on how you use Swinleybikehub.com, your interactions with us, and the permissions you give us, the purposes for which we use your personal data include:

  • To fulfil your order or request, deliver your purchase or redeem your booking or Swinley Bike Hub gift card;
  • To notify you that you have won a competition, promotion or giveaway and deliver the prize to you;
  • To manage and respond to any queries or complaints to our customer service team;
  • To improve and maintain Swinleybikehub.com, and monitor its usage;
  • For market research (e.g. we may contact you for feedback about our products);
  • To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so;
  • For security purposes, to investigate fraud and where necessary to protect ourselves and third parties; and
  • To comply with our legal and regulatory obligations.

We may combine information you give us in-store in with the information collected via Swinleybikehub.com and information provided when you purchase a Swinley Bike Hub gift card, for the purposes of better understanding our customer relationships and to improve our marketing.

We rely on the following legal basis, under data protection law, to process your personal data:

Because the processing is necessary to perform a contract with you, or take steps prior to entering into a contract with you (e.g. where you have made a purchase with us, we use your personal data to process the payment and fulfil your order and, where you have a requested a digital receipt, we use your email address to send you the receipt);

Because we have obtained your consent (e.g. where you contact us with a query, where you making a booking with us, or if you consent to receive marketing from us); and

Because it is in our legitimate interests as a retailer to maintain and promote our services (e.g. we use information about you to tailor your view of Swinleybikehub.com, to make it more interesting and relevant in respect of the products and offers on view). We are always seeking to understand more about our customers in order to offer the most relevant content and customer experience.

Marketing

Swinley Bike Hub would like to keep in touch with you and so, depending on your marketing preferences, we may use your personal data to send you marketing messages by email, phone, SMS or post. Some of these messages may be tailored to you, based on your previous browsing or purchase activity (including purchases you make in-store), and other information we hold about you. We use cookies and other similar tracking technologies when you use Swinleybikehub.com to enable some of this personalisation (e.g. to follow up with you about an item you have viewed on Swinleybikehub.com).

If you no longer want to receive marketing communications from Swinley Bike Hub, you can change your preferences at any time by contacting marketing@swinleybikehub.com or clicking on the ‘unsubscribe’ link in any email. If you unsubscribe from marketing, please note we may still contact you with service messages from time to time (e.g. order and delivery information, and information about your legal rights).

You may also see advertisements for Swinley Bike Hub on third party websites. These adverts may be tailored to you using cookies or other similar tracking technologies (which track your web activity, so enable us to serve adverts to customers who have visited Swinleybikehub.com). Where you see an advert on social media, this may because we have engaged the social network to show adverts to our customers, or users who match the demographic profile of our customers. In some cases, this may involve sharing your email address with the social network. If you no longer want to see tailored advertising, you can change your cookie and privacy settings on your browser and on these third party websites.

Who does Swinley Bike Hub share this information with?

We share our customers’ personal data with third parties in the following circumstances:

  • With our suppliers and service providers working for us (e.g. payment processors, the hiring platform and delivery companies);
  • With third party advertisers, such as Google and Facebook, so that they can display advertising to our target audiences;
  • With our professional and legal advisors;
  • In exceptional circumstances, with law enforcement or other governmental authorities (e.g. to report a fraud or in response to a lawful request);and
  • Otherwise where we have your consent or are otherwise legally permitted to do so.

 

Where is my personal data kept and how long for?

We use service providers based around the world. Consequently, your personal data may be processed in countries outside of Europe, including in countries where you may have fewer legal rights in respect of your data than you do under local law. If we transfer personal data outside the European Economic Area we will, as required by applicable law, ensure that your privacy rights are adequately protected by appropriate safeguards, in particular the EU’s standard contractual clauses and the EU-US Privacy Shield. Please contact us if you would like more information about these safeguards.

We will keep your personal data for as long as we need it for the purposes set out above, and so this period will vary depending on your interactions with us (e.g. where you have made a purchase with us), we will keep a record of your purchase for the period necessary for invoicing, tax and warranty purposes. We may also keep a record of correspondence with you (e.g. if you have made a complaint about an item) for as long as is necessary to protect us from a legal claim. Where we no longer have a need to keep your information, we will delete it. Please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.

 

Cookies

We use cookies and other similar tracking technologies to provide certain functionality to Swinleybikehub.com, to understand and measure its performance, and to deliver targeted advertising. Please click here to see our Cookie Policy for further information about the cookies we use and how to amend your cookie settings.

Links to third party sites

Swinleybikehub.com may contain links to websites operated by third parties. If you click on these links, you will leave Swinleybikehub.com, and your personal data will be processed in accordance with the privacy practices of the operators of those websites. The presence of such links to third party websites do not constitute any endorsement, sponsorship or recommendation by Swinley Bike Hub. You should always read the privacy policies of these websites.

In-store concessions

Various third parties (e.g. third party brands or retailers) operate concessions in our stores. These third parties may collect your personal data for their own purposes (e.g. if you wish to join their mailing list). This personal data will be processed in accordance with the privacy practices of the relevant third party, so you should always make sure that you understand the privacy practices of that third party and ask for details of their privacy policy. The presence of any concession operated by a third party in any of our stores does not constitute any endorsement, sponsorship or recommendation by Swinley Bike Hub of that third party or their privacy practices.

What are my data protection rights?

You have certain rights in respect of your personal data, including the right to access, correct and request the erasure of your personal data.

You also have the right to object to your personal data being used for certain purposes, including to send you marketing. See ‘Marketing’ above, for more details of how to opt-out of marketing.

Swinley Bike Hub will comply with any requests to exercise your rights in accordance with applicable law. Please be aware, however, that there are a number of limitations to these rights, and there may be circumstances where we are not able to comply with your request. To make any requests regarding your personal data, or if you have any questions or concerns regarding your personal data, you should contact us using the details below.

 

 

Contact Us

If you have any queries on any aspect of our Privacy Policy, please contact us by email at marketing@Swinleybikehub.com or by post at:

Swinley Bike Hub
The Look Out Discovery Centre
Nine Mile Ride
Bracknell
Berkshire
RG12 7QW

You also have the right to object to your personal data being used for certain purposes, including to send you marketing. See ‘Marketing’ above, for more details of how to opt-out of marketing.

Swinley Bike Hub will comply with any requests to exercise your rights in accordance with applicable law. Please be aware, however, that there are a number of limitations to these rights, and there may be circumstances where we are not able to comply with your request. To make any requests regarding your personal data, or if you have any questions or concerns regarding your personal data, you should contact us using the details below. You are also entitled to contact the UK Information Commissioner’s Office.

Last updated 22/05/18

 

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